Elevate Your Business. Build Sustainable Growth. Succeed With Confidence.
Strategic Consulting • Sales Optimization • AI-Powered Systems • Branding & Marketing • SEO, AEO & GEO Visibility Specialists
Based in Holden, MA, LB Business Development helps businesses nationwide streamline operations, strengthen brand presence, and build smart systems that drive measurable growth—supported by deep expertise in SEO, AEO (Answer Engine Optimization), and GEO (Local Search Optimization) to increase your visibility everywhere clients search.
Strategic Services Designed for Sustainable Growth
LB Business Development provides a comprehensive suite of services tailored to founders, executives, and small- to mid-size business owners ready to grow smarter—not harder.
Strategic Planning
Build a scalable foundation with customized growth strategies, operational alignment, and executive-level guidance designed to strengthen decision-making and enhance long-term performance.
Partner With Us
Whether you're launching new initiatives, expanding your market, or optimizing current operations, we help you streamline workflows, sharpen execution, and build partnerships that accelerate success.
Expert Team Consultation
Gain direct access to experienced advisors who bring clarity, structure, and advanced solutions—delivered with a personalized, high-touch approach.
Sales Optimization That Converts
Professional sales optimization built for modern business. We help your team leverage AI, automation, and optimized processes to shorten sales cycles, improve pipeline visibility, and close deals faster.
Whether you're restructuring a department, implementing a CRM, or building a complete end-to-end sales engine, we design systems that expand capacity and increase revenue.
Key Sales Services:
AI-driven lead generation
CRM implementation & optimization
Automated follow-up workflows
Pipeline management
Sales playbooks & coaching
Marketing Strategy That Drives Results
Strategic marketing solutions that help your brand stand out in competitive markets—locally in Holden, Worcester County, and Greater Massachusetts, as well as nationally.
Our marketing services include:
SEO Foundation
The SEO foundation includes technical optimization, keyword strategy, and content architecture that is optimized for ranking.
Content Marketing
Compelling narratives that engage audiences and convert readers into customers.
Campaign Management
Multi-channel coordination with continuous optimization and performance tracking.
Build a Brand That Resonates
Your brand is more than a logo—it's the promise you make to every customer, the story you tell in every interaction, and the consistency that builds trust over time. Our branding development services create cohesive identities that communicate your value proposition with precision and impact.
From messaging frameworks to visual direction, we help companies establish positioning that differentiates them in crowded markets. Whether you're launching a new venture or refreshing an established presence, we ensure your brand shows up with clarity, authenticity, and purpose.
Branding Development: Show Up With Clarity
Discovery & Positioning
Uncover your unique value and define your market position
Implementation
Deploy your brand consistently across all customer touchpoints
Messaging Framework
Craft compelling narratives that resonate with your audience
Visual Identity
Design cohesive brand elements that communicate professionalism
VIP Consulting: Your Strategic Partner for the Long Term
High-Touch Advisory for Ambitious Leaders
Some challenges require more than a sprint—they demand sustained strategic partnership. Our VIP Consulting program provides ongoing, high-level advisory for e-commerce brands, scaling startups, and midsize businesses seeking an experienced partner in their corner.
Think of us as your external executive team: we're available for strategic planning sessions, rapid problem-solving, market opportunity analysis, and navigating complex business decisions. With consistent access to expert guidance, you'll make better decisions faster and avoid costly mistakes.
This isn't cookie-cutter consulting. Every engagement is tailored to your business goals, industry dynamics, and growth trajectory. We become intimately familiar with your operations, team, and vision—enabling us to provide insights that drive meaningful, sustainable results
3-12
Monthly Engagements
Flexible commitment periods
2-4
Strategic Sessions
Monthly deep-dive consultations
24/7
Priority Access
Rapid response for urgent decisions
VIP Sprint: Breakthrough Solutions in 1-2 Days
Focused. Fast. Transformational.
When you need immediate clarity on a critical business challenge, our VIP Sprint delivers concentrated expertise in an intensive 1-2 day engagement. Whether you're building a high-converting funnel, refining your messaging, implementing automation, or restructuring your offers, we dive deep to solve one core problem quickly and completely.
Perfect for business leaders who value their time and understand that expert guidance can compress months of trial and error into days of strategic execution. You'll walk away with actionable plans, implemented systems, and the confidence to move forward decisively.
Ideal For:
Funnel architecture and conversion optimization
Offer positioning and pricing strategy
Sales automation and CRM setup
Messaging refinement and value proposition
Launch planning and go-to-market strategy
Systems audit and operational streamlining
Why We Built L&B
After 20+ years running a successful fashion business, I knew first hand the highs and hurdles of entrepreneurship. What I learned was this: growth doesn’t happen by accident—it takes vision, strategy, and the right partnerships.
Bill Oates has been in sales, marketing, and business development for over 35 years, bringing a broad range of experience that began in the window manufacturing sector and extends through to operations. His industry knowledge and strategic insight are instrumental in helping companies streamline performance and accelerate growth across multiple verticals.
That’s why we founded L&B Business Development. Our mission is to help businesses like yours scale smart, build sustainable systems, and unlock new potential. We’re not just consultants—we’re partners in your success story.
Lisa Oates
Our Core Values
We believe business growth is rooted in more than numbers. At L&B, we lead with integrity, build through collaboration, and stay committed to helping our clients grow with purpose. Every solution we craft is guided by these values—because real success means doing good business the right way.
What Our Clients Say
Don't just take our word for it—hear from business leaders who have transformed their operations, revenue, and strategic direction through partnership with LB Business Development.
Redesigning for Growth
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"Lisa's transformation of our SafleyLock website, with its sharp design and new AI integration, has sent our analytics soaring. SafleyLock now has a digital presence that matches our product's strength." - Mike Dowd, Director of New Product Development – Safelylock Brands
Exceptional Communication & Execution
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“What stood out most was how clearly L&B communicated complex ideas. Their plans were detailed but easy to implement. We saw results in our sales process within weeks.”
— Sandra M., Director of Operations, Apex Manufacturing
Practical, Real-World Insight
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“Lisa and Bill brought profound industry knowledge and honest advice to every meeting. They weren’t just consultants—they became true partners in our business journey.”
— Greg R., CEO, NorthPoint Solutions
Confident & Results-Focused
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“LB Business Development completely transformed our brand and website. The design is stunning, the strategy is smart, and the results speak for themselves—more traffic, more leads, more sales. Lisa and her team don’t just build websites; they build growth engines.” Owner: - Titan Builders LLC
Ready to Elevate Your Business?
Whether you're looking for a focused sprint to solve an immediate challenge or a long-term strategic partner to guide your growth, LB Business Development is ready to help you build sustainable success. Let's start with a conversation about your goals.