When it comes to web design, whether your site is informational or shoppable, the goal is the same: to create an engaging, intuitive experience that reflects your brand and drives action. An informational site should clearly communicate who you are, what you offer, and why it matters—using clean layouts, strong visuals, and easy navigation to build trust and credibility. A shoppable site, on the other hand, should focus on functionality and flow, guiding visitors seamlessly from browsing to checkout with bold product imagery, simplified menus, and secure purchasing options. Great web design isn't just about looking good—it's about creating a purposeful experience that keeps users coming back.